Do you need a formal agreement?

Many sponsorship arrangements are concluded upon an informal basis. Whilst this may be appropriate in some circumstances, in others a formal agreement may protect both the interests of the sponsor and the other party.For instance, it will be easier for a person being sponsored to be sure of the scope of the sponsor's payment obligations if there is a written agreement. Just as important, the payment obligation should be easier to enforce where there is a written agreement.

From the sponsor's perspective, it will be important to be able to exit the sponsorship contract where the actions of the other person could lead to damage to the reputation of the sponsor. If the sponsor is granting a licence to the other party to use the sponsor's trade marks, then a formal written agreement will almost always be appropriate to protect those marks.

Drafting issues and sponsorship agreements

Common issues to consider when drafting a sponsorship agreement are:

• the definition of the benefits accruing to the sponsor;
• variations in those benefits (particularly where there is a long-term arrangement);
• the payments due under the agreement;
• variations in those payments (again, this is particularly relevant where the arrangement is long-term);
• the circumstances in which the trade marks of the sponsor may be used; and
• the rights of the parties to terminate the agreement.

Template contracts

If you are simply looking for a template document, please visit our website at Template-contracts.co.uk - where you can purchase and download a ready-made sponsorship agreement template.

Our services: sponsorship contracts

We have expertise in the drafting and negotiation of sponsorship contracts and agreements. You can get a general idea of the fees we charge by looking at the left-hand column. If you would like a definite quote, please either call us on +44 (0)1491 834695 or complete the form below (and we will contact you).